We are leading specialists in identifying International associations and generating sales leads for congress centres, convention bureaux and other suppliers to the conference industry. In this field we have worked with hotel groups, Professional Conference Organisers, Destination Management Companies, industry consortia and tourist boards as well as leading international convention centres.
Most international associations have global congresses that rotate to different geographical regions on a set rotation pattern. We work with the international associations and their national counterparts to determine which countries and cities could bid to host a forthcoming congress. This information is used by our destination client, providing key intelligence to help the national member bid leading to strong international business for the destination and a qualifiable and quantifiable ROI (return on investment).
Venue Research for Medical Associations’ Conferences
We work with Medical , Professional and Trade Associations who hold conferences on a European or Worldwide basis at set intervals usually 1,2,3, 4 years. The conferences are rotated around the locations of membership, which may exceed 90 countries.
We have a very detailed database of these International Associations, most of whom we know personally, and we liaise very closely with the conference destinations. This enables us to bring the common interests of the International Associations and the conference destinations together, by promoting relevant cities and venues.
These Associations frequently have strict criteria and bidding guidelines for destinations wishing to host their congresses and our intelligence team has built a comprehensive library of all these key details, which are used on behalf of our conference supplier clients to improve their conversion rate for securing international congresses.
International Association Research, Sales Lead Generation for Congress Centres & Convention Bureaux. Working with Conference Organisers, Destination Management Companies & International Tourist Boards. Assistance with Venue Bids, Venue Research for Medical Associations’ Conferences
Convention Centre Sales Lead Generation
One of our roles is to act as an extension of the convention centres’ or convention bureaux’ sales teams.
Watterson Associates will identify and develop the sales leads for our clients liaising with international meeting planners to provide an intense lead qualification service.
The data which we generate through the lead development process is long term and consistent and our lead qualification service is highly valued by both the Conference Centres and the destinations.